The Boomer Esiason Foundation undertakes “cause marketing” ventures that are win-win opportunities for the organization and its corporate supporters. Under cause marketing programs, a corporation receives tangible benefits – such as a marked increase in sales – from tying its marketing strategy to the fundraising needs of a charitable cause. The Foundation thanks the following companies for their support.

Cincinnati Bell



Cincinnati Bell Program a Win-Win for Hospital Staff and BEF
Cincinnati Bell sponsors two cause marketing programs that benefit BEF. Under its affinity program, Cincinnati Bell donates to BEF every time a Cincinnati Children's Hospital Medical Center employee buys a product. The Foundation also receives $35 when a hospital employee signs up for "Complete Connections" residential service and $55 for every activation with Cincinnati Bell Wireless.

 A separate program calls for Cincinnati Bell to donate $2 to BEF for each new wireless activation and $1 for each new pre-paid activation. Cincinnati Bell’s long distance service, Any Distance, also joined the cause and contributes $1 to BEF for each new subscriber. Special thanks to BEF Board Member Jack Cassidy, President and CEO of Cincinnati Bell, for his ongoing support with these programs and other activities.
 

Boomer's BBQ Sauce

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Former NFL quarterback Boomer Esiason vowed to find a cure for Cystic Fibrosis after his son, Gunnar, was diagnosed with the disease.

John Sawyer, vice president and co-founder of the NFL's Cincinnati Bengals, approached Esiason with the idea of lending his name to an award winning BBQ Sauce that was being offered by the Texas Outlaws on the National BBQ Competition Circuit.

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Jiffy Lube

Jiffy Lube Programs Steers Support Toward BEF
Separate cause marketing programs sponsored by Jiffy Lube franchises in Utah and in the New York area are benefiting drivers and the Boomer Esiason Foundation.

 Under the Utah program, organized by BEF Board Member Mike Norseth, drivers were encouraged to visit one of 59 Jiffy Lube locations in the state and purchase a $5 coupon book filled with discounts for Jiffy Lube services. The program raised $125,000 for the Foundation in its first year. 

 A similar program is running at Jiffy Lube franchises in the New York area through the first quarter of 2007. Both consumers and Jiffy Lube employees are responding well to the promotion, which is being heavily advertised in a variety of media outlets.
 

Johnsonville Sausage

Johnsonville Tailgating Program Heats Up Support for BEF
Tailgaters who celebrate football season were able to receive great grilling tips for the perfect tailgate gathering, thanks to a cause marketing program sponsored by Johnsonville Sausage Co.

 Each week during his Monday Night Football broadcast on CBS/Westwood One Radio, Boomer shared a new tip for tailgating. In a new twist to the program, this year Johnsonville inducted 16 NFL coaches into the Johnsonville Bratwurst Tailgating Hall of Fame. Football fans logged onto www.johnsonville.com and voted for the coach who made the best "game-time decision" during the prior week's games.

 During the 2006 season, Johnsonville donated $5,000 to BEF on behalf of each inducted coach. Thanks to the efforts of BEF Board Member Ralph Stayer, Johnsonville has contributed more than $500,000 to the Foundation to date.
 

Logitech

Logitech's 'Beat Boomer' Contest Sends Winner to Pro Bowl

This year's grand prize winner of the popular "Beat Boomer" contest, sponsored by Logitech, will enjoy a trip for two to the 2007 Pro Bowl in Hawaii.

 In the contest, football fans log onto www.logitechfootball.com to place weekly football picks. Fans whose picks beat Boomer's are eligible each week to win a football autographed by Boomer and a variety of Logitech products. With retail supporters led by Best Buy, Logitech also donated a portion of the proceeds to BEF from every Logitech Harmony Remote sold during this program.

 Thanks to BEF Board Member Collette Bunton for her help in putting together this popular and successful contest.
 

MOBILE EDGE

Mobile Edge 'G-Pak' Designed to Support BEF

Under a cause marketing program with Mobile Edge, maker of computer related carrying cases, the Boomer Esiason Foundation will receive 10 percent of the retail sales of a new laptop backpack. The G-Pak, named for Gunnar Esiason, is made of durable ballistic nylon and includes a computer compartment said to provide "superior" protection for laptops. The custom-designed bag also sports a convenient media pocket and other compartments. It retails for $69.99. Mobile Edge also plans to offer a Boomer Esiason Foundation deluxe backpack as well as a business tote designed specifically for women. Thanks to Mobile Edge President David Cartwright and Director of Sales Chuck Gangi for putting together this program. Special thanks to Steve Routman of Target Marketing for introducing BEF to Mobile Edge.

Pastries Plus

Pastries Plus Creates a Sweet Deal

Under a cause marketing program with Pastries Plus in Salt Lake City, Utah, the Foundation helps this baked goods company develop retail relationships and promotions that increase sales. BEF then receives proceeds for each new retail account that signs up with Pastries Plus. BEF Board Member Mike Norseth brought brothers Kyle and Sean Kafentzis of Pastries Plus to the table to put together this sweet deal.

Samsung’s ‘Four Seasons of Hope’ Supports Fight Against CF

 

Four Seasons of Hope Program a Success Year After Year
The innovative Four Seasons of Hope program, sponsored by Samsung Electronics America in conjunction with retail partner Sears, is a perennial success story among the Foundation's cause marketing programs. This year, Samsung made a donation to the Foundation for each Samsung television purchased at Sears during a month-long fall promotion.

 Four Seasons of Hope is dedicated to raising awareness and funds for several high-profile charities through national retail promotions. The program hosts an annual gala to recognize efforts of each organization.

 Special thanks to Samsung President and CEO D.J. Oh, Sports & Event Marketing Manager Sonia Chang, as well as Susan Knapp of IMS for their work in making the program a consistent success.
 

TNCI

TNCI Offers Telecom Program to Foundation Supporters

TNCI, a national telecommunications reseller of quality voice and data solutions, has launched a cause marketing program to support the Foundation's fight against cystic fibrosis.

 Under the program, TNCI will donate 10 percent of the monthly telecommunications charges of any Foundation cause marketing partner or Foundation sponsor when they become a TNCI customer. That means that a portion of the money you already spend on telephone and internet services, audio, video or web conferencing, calling cards and more can now benefit the Foundation.

 Thanks to Sean Fuller, TNCI Affinity Manager, for his support of the BEF mission.