Cause Marketing: Cincinnati Bell
11/05/2010
Cause Marketing
Cause marketing campaigns are win-win opportunities for BEF and its corporate supporters, helping companies increase sales and consumer awareness from tying their marketing programs to the Foundation and its mission.
Cincinnati Bell realized this years ago. Their affinity program, under which the company makes a donation to BEF for each new subscriber, has netted new customers to the company’s service networks and generated millions of dollars for the fight against CF.
To explore possible cause marketing programs, please contact Natalie Wainwright at nwainwright@esiason.org or 646.292.7939.










