The Boomer Esiason Foundation has joined with Samsung Hope for Children, the national philanthropic initiative of the world's technology leader, and Sears to launch a new social action campaign, "Tackle CF with Boomer Esiason." The new initiative will benefit the former NFL quarterback's foundation, which supports medical research to find a cure for cystic fibrosis (CF) and also helps provide a better quality of life for those affected by the chronic disease.

Since 2002, Samsung Hope for Children has generously contributed more than $3M to the Boomer Esiason Foundation. As part of their continued commitment to eradicate cystic fibrosis - which affects the respiratory and digestive systems of approximately 30,000 Americans - Samsung, along with retail partner Sears, will donate $5* for each person who performs a social action to pledge their support to help fight cystic fibrosis this holiday season. The goal is to raise up to $150,000 where consumers who want to get involved simply need to share infographic with Facebook friends, check in on Foursquare at the Samsung Experience in New York City and Sears locations, or tweet "#TackleCF" through December 31st, 2010.

After his son, Gunnar, was diagnosed with cystic fibrosis in 1993, Esiason formed the Boomer Esiason Foundation and has since raised more than $80 million for CF research. This foundation has helped young sufferers like Gunnar lead fuller lives through scholarships and other support services.

"My son and my family know firsthand what it's like to live with a disease without a known cure and how it requires everyone's help to keep fighting," said Esiason. "Through the support of special partners like Samsung and Sears, we will continue to spread awareness of cystic fibrosis through 'Tackle CF' and work towards finding a cure once and for all."

"'Tackle CF' with Boomer Esiason reaffirms Samsung's commitment to making a measurable impact in the communities where we live and work," said Ralph Santana, CMO, NAHQ Marketing, Samsung Electronics America.  "Samsung Hope for Children has been a continued supporter of Boomer Esiason and the important work he does to fight for a cure for cystic fibrosis.  We are proud to continue our partnership with The Boomer Esiason Foundation through the 'Tackle CF' initiative in an effort to heighten awareness of the disease through education and supporting the critical research needed to find a cure."

"By working with the Boomer Esiason Foundation, we hope to elevate public consciousness about cystic fibrosis, the challenges of living with it day to day, and the importance of finding a cure," said Eddie Combs, chief marketing officer for Sears Electronics. "Sears Holdings has a history of supporting community engagement, and in particular, supporting individuals that face adversity and display courage to overcome challenges – ‘Tackle CF’ helps us to further our mission as a good corporate citizen."

For more information about cystic fibrosis or to learn how you can get involved, please visit www.tacklecf.com.  To learn more about Samsung Hope for Children initiative visit: www.samsung.com/hope, you can also check out the Samsung Hope for Children Facebook Hope tab at www.facebook.com/SamsungUSA.

Source: Samsung Hope for Children press release

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