Three new products from the Boomer Esiason Foundation's YOU CANNOT FAIL campaign now are available for purchase online.

The products include a smaller, hard-cover version of the YOU CANNOT FAIL: You Are the Hero of Your Own Story book ($29.95), YOU CANNOT FAIL t-shirts ($15) and a YOU CANNOT FAIL rubber sports wristbands ($5).

Proceeds from the sales of the YOU CANNOT FAIL book and merchandise benefit research toward a cure for cystic fibrosis, as well as a new YOU CANNOT FAIL scholarship.

If you have questions about the merchandise or need assistance with the online order form, please call the Boomer Esiason Foundation's Long Island office at 516.746.0077.


You Cannot Fail: You Are the Hero of Your Own StoryYOU CANNOT FAIL: You Are the Hero of Your Own Story is an inspirational book of personal reflections by BEF Volunteer Jerry Cahill. Fifty-five-year-old Cahill, who has cystic fibrosis, is a popular and recognizable figure in the CF community. In addition to serving as the Foundation’s point person for programs providing direct support to people with CF and their families, Cahill has undertaken his own personal campaign to educate and inspire the community.

YOU CANNOT FAIL has become Cahill’s personal mantra, and the YOU CANNOT FAIL book includes 40 pages of quotations, photographs and essays that illustrate how he lives that mantra day in and day out. The book is the first part of a more comprehensive campaign that will include a website and merchandise to help encourage CF patients and caregivers to accept and embrace the fact that they are, in short, heroes. Over time, the campaign will branch out to incorporate other people with chronic illness, and, finally, to anyone interested in embracing their own heroism, whether they live with illness or not.

“The YOU CANNOT FAIL project is powered by personal intent to transform and transcend limitations and obstacles,” Cahill said. “Everyday people are also everyday heroes. These people use the challenges they face to better themselves and their world.”

BEF’s initial offering of 100 limited edition YOU CANNOT FAIL coffee table books sold out within days. Smaller hard cover books are now available for $29.95.

To purchase copies of YOU CANNOT FAIL: You Are the Hero of Your Own Story for $29.95, please click here to use our secure online order form.


YOU CANNOT FAIL t-shirts are available in three designs. On the black and red tees, YOU CANNOT FAIL is silk-screened on the front, while the back says, "You are the hero of your own story." A white t-shirt (not pictured) features a vintage photo of Jerry Cahill pole vaulting and is blank on the back.

The tees, which are100% cotton and available in adult unisex sizes (S-XL), sell for $15.

To purchase t-shirts, please click here to use our secure online order form.


The striking black-and-red rubber wristbands sport the YOU CANNOT FAIL LOGO. They come with a small card featuring one of Jerry Cahill's favorite quotes: "There are no failures in life, only bumps along the way." The wristbands are $5 each.

To purchase wristbands, please click here to use our secure online order form.


If you have questions about the merchandise or need assistance with the online order form, please call the Boomer Esiason Foundation's Long Island Office at 516.746.0077.

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