In June 2010, Samsung announced it was rebranding its popular Four Seasons of Hope charity program. The program’s new name, “Hope for Children,” unveiled at the Ninth Annual Four Seasons of Hope Charity Gala, strategically focuses Samsung’s efforts on programs dedicated to helping children live, learn and thrive.
The annual gala, held at New York’s Cipriani Wall Street, featured singer, record producer and fashion designer Jennifer Lopez and her five-time Grammy Award-winning husband, Marc Anthony. It also brought together a host of other stars from entertainment and sports for a sensational evening.
Samsung’s gala is one of the highest-profile events in the fundraising season, supporting not only the Boomer Esiason Foundation, but other foundations led by sports legends, entertainment stars and civic leaders. Samsung’s partners on the corporate side include Sears, Lowe’s, Best Buy and other major retailers. The company’s longtime support of BEF also has included a variety of cause marketing programs offered in conjunction with Sears.