BEF Expands Amazon Storefront to Include More ‘You Cannot Fail’ Merchandise

You Cannot Fail merchandise on Amazon.comThe Boomer Esiason Foundation has expanded its storefront on to include sport-style wristbands and paperweights from the popular “You Cannot Fail: You Are the Hero of Your Own Story” campaign.

The Foundation launched its presence on Amazon with You Cannot Fail: You Are the Hero of Your Own Storyan inspirational book of personal reflections by Boomer Esiason Foundation Volunteer Jerry Cahill.

Fifty-five-year-old Cahill, who has cystic fibrosis and in April underwent a double-lung transplant, is a popular and recognizable figure in the CF community.

In addition to serving as the Foundation’s point person for programs providing direct support to people with CF and their families, Cahill has undertaken his own personal campaign to educate and inspire the community.

The You Cannot Fail hard cover book is available on Amazon for $29.95, the wristbands are $5, and the pewter paperweight sells for $20.

The merchandise is one component of a broader You Cannot Fail program of the Boomer Esiason Foundation. Launched in 2011 in support of the cystic fibrosis community and others coping with serious illness, the You Cannot Fail mantra has universal appeal. At some point in our lives, all of us face a life-changing decision or devastating situation … or, less dramatically, an unusually difficult day. You Cannot Fail empowers us to face those challenges with strength and grace, reminding us that no matter what the outcome, we are heroes. And we cannot fail.

All You Cannot Fail merchandise — including t-shirts not yet available on — may be purchased on the Foundation’s online store.

Sales of the book and merchandise support a new You Cannot Fail scholarship and other programs benefiting the cystic fibrosis community.